Travel Cuba Mobile Billboard Campaign - Winter Travel Plans

Travel Cuba Mobile Billboard Campaign Truck
Travel Cuba Mobile Billboard Campaign Truck 2

Advertisement: Travel Cuba - Winter 2018

Website: www.gocuba.ca/en/

Number of mobile billboards: 7

Project Scope: 24 Weeks

Results: 35+ Million Impressions after 8 weeks

Summary

Travel Cuba signed up to run a campaign for 6 months with 7 moving billboard by Haulerads between January 2018 to March 2018 and October 2018 and December 2018. Within the first two months of their campaign, Travel Cuba had over 35 million impressions between the 7 moving billboards. The purpose of the campaign is to actively promote their beautiful country as one of the top vacation destinations within South America as well as raise brand awareness within the GTA. Their goal is to quickly but also more efficiently promote Cuba and increase their yearly tourist visits to the country.

About Travel Cuba

Travel Cuba focuses on showing the beauty of Cuba, its culture and tradition to the world to witness and visit. With Cuba being one of the top Vacation destinations within South America, Travel Cuba works to promote and engage outsiders to choose Cuba to showcase their unique beaches, historical monuments and lifestyle.

Customer Quote

OOH media is a core vehicle in our campaigns as it offers high audience reach and large formats giving us the ability to showcase Cuba’s beautiful beach and country. Hauler Ads presented an opportunity to reach an even larger and diverse audience, an audience which may not have been reached with static OOH units. Cost was our initial concern but given the re-usable boards, time in market, and overall audience reach, it proved to be one of the most cost-efficient media we've used. Seeing one of the trucks drive by as I was stopped at an intersection further validated the buy as the visuals were stunning on such a large up-close format. The ability to track the trucks also offers a level of detail that can help inform future flights and planning. We would certainly consider HaulerAds Mobile Billboards for future campaigns and recommend them as a vendor to others.

Antonella Armenti, Media Director, Current International / Brand Works - Travel Cuba Planner
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