BigRoad Campaign - Electronic Logbook

Big Road Campaign Truck

Advertisement: BigRoad Electronic Logbooks


Number of mobile billboards: 1

Project Scope: 12 weeks

Results: 515, 700 impressions as of November 8, 2017


BigRoad ran a 3 months campaign with 1 moving truck billboard by HaulerAds Inc. between October 22, 2017 and January 7, 2018. The purpose of the campaign was to promote their electronic logging device (ELD) to the potential customer base. Their goal was to increase brand awareness and attract new customers by 1000% over the duration of the campaign.

About Big Road

BigRoad is the #1 (closed) electronic logbook for truckers, owner-operators and drivers. The company offers its customers everything necessary to be compliant with hours-of-service (HOS) rules and electronic logging device (ELD) mandate.