HaulerAds is a Toronto-based out-of-home advertiser and media provider. Its story begins in 2015 when Casey Binkley, founder and president of HaulerAds, noticed something peculiar about the mobile billboard advertising industry – no ads on trucks! His entrepreneurial instincts told him, “a commercial vehicle without creative advertising is an underutilized asset for truckers and advertisers!”. Thus, concluding these facts:
Companies recognize that out-of-home advertising is a key ingredient in increasing their brand awareness. Access to traditional billboard advertising and other out-of-home advertising mediums are limited and present a vast number of challenges such as; the inability to track the success or failure of advertising campaigns; flexible geographic and location based targeting; and a mismatch between advertising billboard demand and supply. Even more so, HaulerAds is the ONLY mobile billboard advertiser/truck wrap supplier with unique GPS sniffing technology. With it, advertisers can track where their ads are being shown, who is seeing them, and the impressions gathered.
Haulerads installs tracking and wi-fi data collecting technology onto all the trucks carrying your billboard advertisement! It works by plucking wi-fi signals transmitted left on by passersby cellphones. And just like that, if you are on the sidewalk or in your car and our ad drives by, you are picked up as a unique impression. On average, our truck wraps receive 1.5 - 2.5 million eye level views monthly.
HaulerAds’ GPS Sniffing algorithms allow advertisers to accurately view the location of their advertisement as it travels, while tracking ongoing campaign impression. Unlike any other other out-of-home media supplier, HaulerAds permits customers to confidently monitor the success of their campaigns live 24/7!
HaulerAds bridges the communication gap between advertisers and haulers. Everyone wins here, truckers and advertisers alike.
HaulerAds is guaranteed to give you an extra edge over your competitors thanks to our proprietary GPS tracking system. Even more so, we provide advertisers with analytical information that can be used to improve future marketing campaigns. While picking the perfect location for billboard advertisement an be a major use for concern, it is a pivotal point in mobile advertising with each mobile billboard receiving between 1.5 - 2.5 Million Impressions per month.
HaulerAds provides an extra
income earning opportunities
to truck drivers. The trucker is
free to select what campaign
goes on their truck, and
which route they will drive
while the campaign goes on.
Each mobile billboard receives between 1.5 and 2.5 million impressions per month, per mobile billboard.
Haulerads’ massive prints have immediate impact, they are impossible to miss! Printed on high quality vinyl for supreme colours and durability during your campaign.
Each campaign is monitored using analytic tools including, impression counting and geo-targeting data. Track the immediate success of your campaign live 24/7!
An entrepreneur at heart, Casey leads the company by offering strong strategic guidance and managing the day to day operations. Prior to establishing HaulerAds, Casey was the Co Founder of Axle Plastic Inc., an innovative leader in the world home brewing market where he made his first successful venture exit. Casey brings strong sales expertise with his experience as Sales Manager at Eco Energy Home Services Inc. He achieved early success in his career, acting as the founder of two start-ups prior to graduating including the Atlantic Eco-Expo and Ready Set Recycle. Casey received his Bachelor of Management Degree at Dalhousie University majoring in Entrepreneurial Studies and Environmental Studies.
In charge of developing the company’s proprietary hardware/software. He adds value to HaulerAds by implementing tactical and strategic plans that support long-term business goals and objectives. Previously, Sean served as the Director of Technology at Turnstyle Solutions. He brings 25 years of experience working in the communication and services industry. Sean’s high quality service is warranted through his involvement with Adcentricity, MTS Allsteam, Sprint Canada and Secure Computing. Sean made the transition into the technology industry after receiving a Bachelor of Arts degree from York University.
Phil is in charge of the Business Development at HaulerAds. Alongside, Phil works as a Business Development Manager at Butterfly Business Products – Xerox A. Agency. He brings years of sales experience working at Thought World Pty Ltd, and Torpedo Rays. Phil excels at serving his customers, which is also revealed through his experience at RBC as a control agent and investment advisor assistant. Phil holds a bachelor degree in Economics and Entrepreneurial studies from Dalhousie University.
Nayyir is HaulerAd’s Lead Developer and IT Manager. He brings years of professional Web Development experience which is upheld by his work with companies such as Pixel Dreams, SERMO, and The Brew Box Co. Nayyir is able to adapt to any task provided within a variety of web development disciplines. Aside from this, he brings his experience as the founder of NJDev and Rho Design Co.